Hallo %%Leser%%, das wichtigste Hilfsmittel für gutes OnPage-SEO sind die Title- und Meta-Variablen des WordPress Plugins Yoast SEO. Wenn ihr sie nicht auswendig kennt, ist diese Variablen-Übersicht bei der Konfiguration der einzelnen Seiten, Beiträge und Archive sehr hilfreich!
%%title%% %%sep%% %%sitename%%
Basic Variables
%%date%%
Replaced with the date of the post/page
%%title%%
Replaced with the title of the post/page
%%parent_title%%
Replaced with the title of the parent page of the current page
%%sitename%%
The site’s name
%%sitedesc%%
The site’s tagline / description
%%excerpt%%
Replaced with the post/page excerpt (or auto-generated if it does not exist)
%%excerpt_only%%
Replaced with the post/page excerpt (without auto-generation)
%%tag%%
Replaced with the current tag/tags
%%category%%
Replaced with the post categories (comma separated)
%%category_description%%
Replaced with the category description
%%tag_description%%
Replaced with the tag description
%%term_description%%
Replaced with the term description
%%term_title%%
Replaced with the term name
%%searchphrase%%
Replaced with the current search phrase
%%sep%%
The separator defined in your theme’s wp_title() tag.
Advanced Variables
%%pt_single%%
Replaced with the post type single label
%%pt_plural%%
Replaced with the post type plural label
%%modified%%
Replaced with the post/page modified time
%%id%%
Replaced with the post/page ID
%%name%%
Replaced with the post/page author’s ’nicename‘
%%userid%%
Replaced with the post/page author’s userid
%%currenttime%%
Replaced with the current time
%%currentdate%%
Replaced with the current date
%%currentday%%
Replaced with the current day
%%currentmonth%%
Replaced with the current month
%%currentyear%%
Replaced with the current year
%%page%%
Replaced with the current page number (i.e. page 2 of 4)
%%pagetotal%%
Replaced with the current page total
%%pagenumber%%
Replaced with the current page number
%%caption%%
Attachment caption
%%focuskw%%
Replaced with the posts focus keyword
%%term404%%
Replaced with the slug which caused the 404
%%cf_<custom-field-name>%%
Replaced with a posts custom field value
%%ct_<custom-tax-name>%%
Replaced with a posts custom taxonomies, comma separated.
Eine Antwort zu „WordPress Yoast SEO: Title & Meta Variablen“
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Ein guter Text zu diesem Thema, Dankeschön. Suchmaschinenoptimierung ist und bleibt ein spannendes Gebiet. Egal, ob Neuling oder erfahren auf dem Bereich, die SEO fasziniert. Für mich gibt es keinen schöneren Erfolg, Rankings und somit Aufrufe steigern zu können. In diesem Sinne, weiter so und schönes Wochenende!
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