Hallo %%Leser%%, das wichtigste Hilfsmittel für gutes OnPage-SEO sind die Title- und Meta-Variablen des WordPress Plugins Yoast SEO. Wenn ihr sie nicht auswendig kennt, ist diese Variablen-Übersicht bei der Konfiguration der einzelnen Seiten, Beiträge und Archive sehr hilfreich!
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%%title%% %%sep%% %%sitename%% |
Basic Variables
%%date%% |
Replaced with the date of the post/page |
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%%title%% |
Replaced with the title of the post/page |
%%parent_title%% |
Replaced with the title of the parent page of the current page |
%%sitename%% |
The site’s name |
%%sitedesc%% |
The site’s tagline / description |
%%excerpt%% |
Replaced with the post/page excerpt (or auto-generated if it does not exist) |
%%excerpt_only%% |
Replaced with the post/page excerpt (without auto-generation) |
%%tag%% |
Replaced with the current tag/tags |
%%category%% |
Replaced with the post categories (comma separated) |
%%category_description%% |
Replaced with the category description |
%%tag_description%% |
Replaced with the tag description |
%%term_description%% |
Replaced with the term description |
%%term_title%% |
Replaced with the term name |
%%searchphrase%% |
Replaced with the current search phrase |
%%sep%% |
The separator defined in your theme’s wp_title() tag. |
Advanced Variables
%%pt_single%% |
Replaced with the post type single label |
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%%pt_plural%% |
Replaced with the post type plural label |
%%modified%% |
Replaced with the post/page modified time |
%%id%% |
Replaced with the post/page ID |
%%name%% |
Replaced with the post/page author’s ’nicename‘ |
%%userid%% |
Replaced with the post/page author’s userid |
%%currenttime%% |
Replaced with the current time |
%%currentdate%% |
Replaced with the current date |
%%currentday%% |
Replaced with the current day |
%%currentmonth%% |
Replaced with the current month |
%%currentyear%% |
Replaced with the current year |
%%page%% |
Replaced with the current page number (i.e. page 2 of 4) |
%%pagetotal%% |
Replaced with the current page total |
%%pagenumber%% |
Replaced with the current page number |
%%caption%% |
Attachment caption |
%%focuskw%% |
Replaced with the posts focus keyword |
%%term404%% |
Replaced with the slug which caused the 404 |
%%cf_<custom-field-name>%% |
Replaced with a posts custom field value |
%%ct_<custom-tax-name>%% |
Replaced with a posts custom taxonomies, comma separated. |
%%ct_desc_<custom-tax-name>%% |
Replaced with a custom taxonomies description |