WordPress Yoast SEO: Title & Meta Variablen

Hallo %%Leser%%, das wichtigste Hilfsmittel für gutes OnPage-SEO sind die Title- und Meta-Variablen des WordPress Plugins Yoast SEO. Wenn ihr sie nicht auswendig kennt, ist diese Variablen-Übersicht bei der Konfiguration der einzelnen Seiten, Beiträge und Archive sehr hilfreich!

Basic Variables

%%date%% Replaced with the date of the post/page
%%title%% Replaced with the title of the post/page
%%parent_title%% Replaced with the title of the parent page of the current page
%%sitename%% The site’s name
%%sitedesc%% The site’s tagline / description
%%excerpt%% Replaced with the post/page excerpt (or auto-generated if it does not exist)
%%excerpt_only%% Replaced with the post/page excerpt (without auto-generation)
%%tag%% Replaced with the current tag/tags
%%category%% Replaced with the post categories (comma separated)
%%category_description%% Replaced with the category description
%%tag_description%% Replaced with the tag description
%%term_description%% Replaced with the term description
%%term_title%% Replaced with the term name
%%searchphrase%% Replaced with the current search phrase
%%sep%% The separator defined in your theme’s wp_title() tag.

Advanced Variables

%%pt_single%% Replaced with the post type single label
%%pt_plural%% Replaced with the post type plural label
%%modified%% Replaced with the post/page modified time
%%id%% Replaced with the post/page ID
%%name%% Replaced with the post/page author’s ’nicename‘
%%userid%% Replaced with the post/page author’s userid
%%currenttime%% Replaced with the current time
%%currentdate%% Replaced with the current date
%%currentday%% Replaced with the current day
%%currentmonth%% Replaced with the current month
%%currentyear%% Replaced with the current year
%%page%% Replaced with the current page number (i.e. page 2 of 4)
%%pagetotal%% Replaced with the current page total
%%pagenumber%% Replaced with the current page number
%%caption%% Attachment caption
%%focuskw%% Replaced with the posts focus keyword
%%term404%% Replaced with the slug which caused the 404
%%cf_<custom-field-name>%% Replaced with a posts custom field value
%%ct_<custom-tax-name>%% Replaced with a posts custom taxonomies, comma separated.
%%ct_desc_<custom-tax-name>%% Replaced with a custom taxonomies description

Quellen und Links

Veröffentlicht von

Martin Schuster

Martin Schuster ist Gründer der Berliner Agentur WebQuartier und schreibt in seinem Blog über WordPress, Web & Mobile, Online Marketing sowie kreative Inspirationen und webbasierte Innovationen.

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